ABOUT
Hi, I’m Brian.
I’ve written for billion-dollar brands and indie creators alike. I rewrote messaging lauded in U.S. Senate testimony, and I’ve built language systems for coaches, creators, founders, and experts.
I created the Signature Language System™ because great work shouldn’t be buried in vague messaging.
Together we can fix that.
Through my Signature Language System™ we turn fuzzy offers into names, frameworks, and messaging that's distinct, clear, and unforgettable.
You get "ownable" language that makes your offer:
Clear Enough to Sell Itself
Memorable Enough to Spread
Premium Enough to Raise Your Prices
This isn't some cute little naming service. This is the architecture of your brand voice. A full system built around you, including your...
Program and/or Offer Name
Frameworks and Metaphors
Word Bank, Pillars, and Models
Tagline and Referral-Ready Phrases
So that what you say finally matches the power of what you do.
No more “vauge but vibey" language.
No more rewriting your LinkedIn headline every 3 weeks.
No more explaining your offer 12 different ways on a single sales call.
Just crisp, sticky, repeatable language you'll be proud to use — and that future clients will actually remember.
Investment: $3,800
OUR SERVICES
The Makeover
We’ll build your Signature Language System™ — a complete naming and messaging toolkit you’ll
use across your entire brand.
You’ll walk away with:
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A clear, ownable program name
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A proprietary framework that makes your method tangible
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Key phrases and taglines that sell your offer with confidence
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A messaging kit that aligns your content, calls, and client docs
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Language that finally sounds like you—but clearer, sharper, and more magnetic
This isn’t coaching. And it’s not a vibe-based rebrand. It’s language architecture that helps you show up like the expert you are.
And remember. Visual identity turns heads. But verbal identity seals the deal.
Program Name:
Clear, catchy, and repeatable
Signature System:
Productize your genius into a proprietary process
Core Messaging Pillars:
Give structure and shape to your brilliance
Your Positioning Glove:
A concept that fits only you and no one else
Memorability Matrix:
Metaphors, phrases, and frameworks that stick
"That's So YOU" Word Bank:
A personal glossary of repeatable brand language
Taglines:
Words that hook and book
Key Phrases:
Phrases for pitches, posts, and podcast intros
Sales Copy Kit:
2-3 LinkedIn-ready post drafts to launch your system
Offer Document:
Revised to reflect your new language
LinkedIn Banner Text + Headline + About Section:
All new
Launch Plan:
No overthinking. Just rollout + results
Additional Offers
Brand Voice Audit
I review your key brand assets (LinkedIn profile, website/landing page, client testimonials) and show where your voice is aligned, where it’s off, and where it’s costing you trust and conversion.
Perfect for creators who sound stronger in conversation than they do online.
Includes:
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Alignment report:
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What your brand voice says now
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Where it’s aligned vs. off
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Actionable edits to improve alignment and clarity
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Optional Loom walkthrough video (5–10 min)
Investment: $399
Offer Makeover
Let’s sharpen your offer doc, sales page, or pitch deck so it sounds as powerful as your work. Because the right words should pre-sell for you and help clients value your offer before they get on a call.
Perfect for creators with a solid offer who aren’t seeing the sales results they want.
Includes:
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Pre-review of your offer doc, sales page, or pitch deck
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60 min live review session (recorded)
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Before/after messaging examples for your core pitch
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Sharper naming, structure, and CTA recommendations
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Final recap doc for implementation
Investment: $599
Testimonials
01
Brian Martinez
Premier West Coast Fitness Coach
I knew my work was valuable, but I couldn’t explain why in a way that stuck. After working with Brian, my messaging became consistent on calls and in content. I wasn’t scrambling to explain myself or convince anyone. People got it right away. That gave me a whole new level of confidence.
Brian helped bring my real-life tone into my brand and gave me phrases I use in sales, onboarding, even on Instagram. I now sound like the expert I am — without sounding pushy or overly polished. It’s made content creation easier, sales smoother, and the business more scalable.
This isn’t just punchy copy. It’s a system that helps you sound like you, but clearer, sharper, and more effective. Brian really took the time to understand how I think and speak, and what makes my work different. I use the language system every day.
If you want messaging that reflects the quality of your work — and helps you scale — this is the move.
02
Tanya Fallenius
Stress Reframer & Mental Fitness Advocate -Untangle Stress
Just had a great eye-opening chat with Brian, who gave me such a fantastic, in-depth and fresh perspective on positioning and marketing through one of my favourite tools of all time: Words.
Really refreshing and inspiring. Just what I needed today!
03
Joel Schwartzberg
Business Communications Coach, author “Get to the Point”
I believe in giving credit to any consultant who helps me immensely!
My latest kudo goes to Brian, who has a knack for transforming bland self-descriptions and invitations into breakthrough points and sales pitches on webpages, LinkedIn profiles, and more.
Brian helped me supercharge my points by adding authentic warmth to my voice, encouraging me to not rely solely on my vault of published credibility, and helping me express my unique distinction as a workplace communication coach.
If the dart of your pitch is merely hitting the outer rings of your target, give Brian a holler, and he'll straighten you out.
04
Kati Bujna
Large-Scale Custom Artist
I reviewed your guide and created a framework naming system and core messaging that I’m happy(ier) with to test with sales conversations. Thank you again. I will continue to be your fan on LinkedIn!
Your guidance has been priceless!
05
Alexsander Brankov
Business Guide for Heart-Centered Entrepreneurs & Creators
I only got a taste of Brian’s work when he offered a free course and I was blown away by his precision and logic.
It shows that he knows his stuff and puts an enormous amount of brain power into the power of language. “Nomen est omen” after all.
Can only imagine the power of his paid offerings.
Want to Work with Me?
Book Your Consultation Now